A clear personal brand helps people understand who you are and let your work speak for itself.
While not everyone wants to be a social media influencer, personal brand has a very powerful benefit: Embrace your authenticity.
Four questions to position your brand:
- What does the world need the most? What would be helpful to your younger self? What would you like to read in 5 years?
- How does your gift best serve the need of the time? Write down your top three gifts (eg. optimism, grit, and language).
- Which of these gifts do you want to use? Write down how you want to use your gift (eg. create practical guide for people).
- Which of these gifts do I want to do right now? Write down something you can do right now.
Hopefully these four questions will help you define your unique brand in the world.